Friday, September 16, 2016

Drive 4 UR School Event - Save the Date


Help us raise $6,000 for Sparta Schools.
SAVE THE DATE! Thursday, October 13th 1pm-6pm at Brenengen Ford in Sparta, WI.  Take a test-drive and earn $20 for Sparta schools.  We have teamed up with Ford to raise up to $6,000 for the Sparta Public Education Foundation.  Each test drive earns $20, so the more people who test drive a Ford at the event, the more money that can be raised!

Stop by Brenengen Ford on October 13th to have fun test driving a new Ford and help us raise money for Sparta Schools!

No obligation.  Not a sales event.

Check out the details

Wednesday, August 31, 2016

Final Free Child Seat Checks for 2016



September marks our final Free Child Seat Checks for this year. 96% of the seats checked in 2016 have been fitted incorrectly according to the La Crosse County Health Department who performs the checks. Stop by and a Child Passenger Safety Technician will fit your Child Seats, check for recalls and more. Checks are the first Thursday of each month at West Salem Chevrolet and the second Thursday at Onalaska Chevrolet Cadillac. See links below for details.

Free Child Seat Checks Information
Recent WKBT video and article
WXOW report on our checks

Showroom Tech Centers ready now!


Keep an eye out as we install exciting new ‘Tech Centers’ in our GM showrooms. The first is ready to go at our Onalaska Chevy Cadillac dealership. The Tech Centers will allow you to interact with all of the latest GM in-vehicle and mobile application technology from the convenience of an iPad. Explore the all new smartphone applications that can be used on your GM vehicle or interact with the all-new Apple CarPlay or Android Auto.

As vehicles and technology merge together, we plan to make sure you are aware of and getting the most out of your new vehicle. Stay tuned and for help with your vehicle now, we've compiled videos and owner information from all of our manufacturers at the link below.

How-To Videos and Owner Information

Friday, July 29, 2016

Great Turnout for our Annual Car Show


Our annual Classic & Custom Car Show was held July 16th at West Salem Chevrolet. Classics, muscle cars, Corvettes, Rat Rods and more were on display. All vehicles were entered and judged with trophies for the winners. Spectators attended free and display vehicles were only $5. Great food was provided by Blue Moon Catering with all proceeds to the Boys & Girls Club off West Salem. Be sure to join us next year and check out the pics and video below!

Car Show Details
Check out a video of the show
Photo Gallery

Wednesday, June 15, 2016

‘Save the Date’ for our Annual Car Show



Last year over 150 vehicles were on display and competing for trophies.  From classics to current and everything in-between, this show has it all.  The show is FREE for spectators and only $5.00 for vehicles.  There will be food, trophies and FUN!

When: Saturday, July 16th
Where: Brenengen Chevrolet in West Salem
Begins: 10:00am with Awards at 2:00pm

Full Details
Video of last year’s show
Photos of last year’s show

Thursday, June 2, 2016

La Crosse teacher is May Tools for Schools Winner


Keachen Abing is the latest recipient of the $500 award from WXOW, SSE Music, and Brenengen Auto. The award money will go toward buying a small screen printing set up. Abing said this will allow students to share their creativity with the community, and will help them dive deeper into extracurricular activities.

Students at 7 Rivers Community High School will be able to create unique, printed projects thanks to the Tools for Schools Award.

"We're a new school so it's our second year in existence, and to have this as a resource to provide students with another opportunity to create amazing products was super exciting," said Abing

WXOW, SSE Music, and Brenengen Auto help one teacher or class each month. This was the last award for the 2015-2016 school year but applications will be accepted throughout the summer for the 2016-2017 school year.

Tools for Schools Awards page and Entry Form

Wednesday, May 18, 2016

Our Child Seat Checks in the news

 
WXOW was kind enough to stop by and cover our Free Child Seat Checks at our Onalaska Chevrolet Cadillac dealership. So far this year all of the Child Seats checked at our fitting stations have been fitted incorrectly according the La Crosse County Health Department, who performs the checks. This highlights the need for this service we are proud to provide. The checks are held April – September on the first Thursday of each month at our West Salem Chevrolet dealership and on the second Thursday of each month at our Onalaska Chevrolet Cadillac dealership.

WXOW video and article
WKBT video and article
Details on our Child Seat Checks

Thursday, April 14, 2016

Our Free Child Seats have started!



Our Free Child Seat Checks start in April and run through September at our West Salem Chevrolet and Onlaska Chevrolet Cadillac dealerships.  Last year we checked 144 Child Seats with 112 (78%) fitted incorrectly according to the La Crosse County Health Department, who performs the checks.

Stop by and a Certified Child Passenger Safety Technician will fit your child and booster seats for you. 

Full details here
Download our Flyer
WKBT News coverage of our checks

Tuesday, March 15, 2016

Our Sparta Ford staff recieves Presidents Award


Congratulations to our Sparta Ford staff for once again receiving the Ford Presidents Award for 2015.  In order to achieve the Presidents Award, the dealership must exceed customer expectations every day in every department.  This award salutes those top performing Ford Dealerships that embrace these philosophies, achieving among the highest levels of customer satisfaction - In both sales and service.

We thank our staff for their efforts in achieving this honor from Ford and also recognize them for the Employee Excellence Award, also from Ford.

Sparta Ford home page

Wednesday, February 10, 2016

Sparta Teacher wins Tools for Schools award



Third graders at Southside Elementary School in Sparta will be building their own guitars thanks to the Tools for Shools Award.  Trevor Tripp is this month's winner of the $500 award from WXOW, SSE Music and Brenengen Auto.

Tripp is the kindergarten through third grad music teacher and will be using the money to buy building supplies.  The students' final project is to sign and accompany themselves at the Spring concert.  The Tools for Schools Award helps one deserving teacher or class each month.

Tools for Schools Awards page and Entry Form

Wednesday, January 20, 2016

Here We Grow Again!



In 2014, our West Salem Chevrolet remodel was completed with a brand new design, more parking, unified showroom and updated amenities.  In 2015 our Sparta Ford dealership remodel was finished with an all-new Quick Lane Service, better technology, additional service bays, larger customer lounge and more.

In 2016 we will be building a brand new dealership at our Tomah Chrysler Ford location.  We will be open during the remodel and are very excited to open this new building to better serve you!  We will keep you posted on the updates.

Tomah Chrysler Ford home page

Friday, December 18, 2015

Sparta Ford Remodel is Complete

 

Our Sparta Ford dealership remodel is now complete.  New additions include Quick Lane Service that is open weekdays until 10pm and Saturdays until 4pm.  Better technology, more parking, additional service bays, larger customer lounge with kids play area and more.

Stop by and check out the changes!

Photo Slideshow
Sparta Ford home page

Monday, November 16, 2015

Test Drive Event Raises $3,000!


We teamed up with West Salem DECA and West Salem Booster Club to hold a Test Drive Event on Oct 24th.  Over 140 people showed up at West Salem High School to test drive a new car and earned $20 each for West Salem Schools.  Look for more Test Drive Events next year as we support local education!

Event Details

Thursday, November 12, 2015

2015 Child Seat Check Results


For 2015 we checked a record total of 144 Child Seats with 112 (78%) fitted incorrectly according to the La Crosse County Health Department, who performs the checks.  This highlights the need for this service we are proud to provide.  Free Child Seat Checks are held each year from April - Sept at our Onalaska and West Salem Chevy dealerships. 


Child Seat Checks information

Friday, October 16, 2015


Our Drive 4 UR School event on October 10th at Sparta High School was a huge success raising over $6,000 for Sparta Schools.  Since its inception in 2007, Drive 4 UR School has raised over $5 million for schools in 49 states by way of 1,500 charity test drive events.  At Brenengen Ford, we're excited to be able to help these local school organizations raise much-needed funds.

Event Details