Wednesday, May 18, 2016

Our Child Seat Checks in the news

WXOW was kind enough to stop by and cover our Free Child Seat Checks at our Onalaska Chevrolet Cadillac dealership. So far this year all of the Child Seats checked at our fitting stations have been fitted incorrectly according the La Crosse County Health Department, who performs the checks. This highlights the need for this service we are proud to provide. The checks are held April – September on the first Thursday of each month at our West Salem Chevrolet dealership and on the second Thursday of each month at our Onalaska Chevrolet Cadillac dealership.

WXOW video and article
WKBT video and article
Details on our Child Seat Checks

Thursday, April 14, 2016

Our Free Child Seats have started!

Our Free Child Seat Checks start in April and run through September at our West Salem Chevrolet and Onlaska Chevrolet Cadillac dealerships.  Last year we checked 144 Child Seats with 112 (78%) fitted incorrectly according to the La Crosse County Health Department, who performs the checks.

Stop by and a Certified Child Passenger Safety Technician will fit your child and booster seats for you. 

Full details here
Download our Flyer
WKBT News coverage of our checks

Tuesday, March 15, 2016

Our Sparta Ford staff recieves Presidents Award

Congratulations to our Sparta Ford staff for once again receiving the Ford Presidents Award for 2015.  In order to achieve the Presidents Award, the dealership must exceed customer expectations every day in every department.  This award salutes those top performing Ford Dealerships that embrace these philosophies, achieving among the highest levels of customer satisfaction - In both sales and service.

We thank our staff for their efforts in achieving this honor from Ford and also recognize them for the Employee Excellence Award, also from Ford.

Sparta Ford home page

Wednesday, February 10, 2016

Sparta Teacher wins Tools for Schools award

Third graders at Southside Elementary School in Sparta will be building their own guitars thanks to the Tools for Shools Award.  Trevor Tripp is this month's winner of the $500 award from WXOW, SSE Music and Brenengen Auto.

Tripp is the kindergarten through third grad music teacher and will be using the money to buy building supplies.  The students' final project is to sign and accompany themselves at the Spring concert.  The Tools for Schools Award helps one deserving teacher or class each month.

Tools for Schools Awards page and Entry Form

Wednesday, January 20, 2016

Here We Grow Again!

In 2014, our West Salem Chevrolet remodel was completed with a brand new design, more parking, unified showroom and updated amenities.  In 2015 our Sparta Ford dealership remodel was finished with an all-new Quick Lane Service, better technology, additional service bays, larger customer lounge and more.

In 2016 we will be building a brand new dealership at our Tomah Chrysler Ford location.  We will be open during the remodel and are very excited to open this new building to better serve you!  We will keep you posted on the updates.

Tomah Chrysler Ford home page

Friday, December 18, 2015

Sparta Ford Remodel is Complete


Our Sparta Ford dealership remodel is now complete.  New additions include Quick Lane Service that is open weekdays until 10pm and Saturdays until 4pm.  Better technology, more parking, additional service bays, larger customer lounge with kids play area and more.

Stop by and check out the changes!

Photo Slideshow
Sparta Ford home page

Monday, November 16, 2015

Test Drive Event Raises $3,000!

We teamed up with West Salem DECA and West Salem Booster Club to hold a Test Drive Event on Oct 24th.  Over 140 people showed up at West Salem High School to test drive a new car and earned $20 each for West Salem Schools.  Look for more Test Drive Events next year as we support local education!

Event Details

Thursday, November 12, 2015

2015 Child Seat Check Results

For 2015 we checked a record total of 144 Child Seats with 112 (78%) fitted incorrectly according to the La Crosse County Health Department, who performs the checks.  This highlights the need for this service we are proud to provide.  Free Child Seat Checks are held each year from April - Sept at our Onalaska and West Salem Chevy dealerships. 

Child Seat Checks information

Friday, October 16, 2015

Our Drive 4 UR School event on October 10th at Sparta High School was a huge success raising over $6,000 for Sparta Schools.  Since its inception in 2007, Drive 4 UR School has raised over $5 million for schools in 49 states by way of 1,500 charity test drive events.  At Brenengen Ford, we're excited to be able to help these local school organizations raise much-needed funds.

Event Details

Tuesday, October 6, 2015

Our Customer Wins New F-150!

One of our long time customers, Donn and Angela Heath, just picked up a brand new F-150 they won in a drawing from Ford! While at the Minneapolis car show Donn signed up to test drive a new F-150 which included a contest entry to win a new truck and he won! Congratulations Donn and Angela and enjoy your beautiful new truck!

Sparta Ford home page

Tuesday, August 18, 2015

Our Annual Car Show was a Blast!

Our Annual Classic & Custom Car Show was held July 18th at West Salem Chevrolet.  We had lots of great cars on display including classics, muscle cars, Corvettes, rat rods and more.  All vehicles were entered and judged with trophies for the winners.  Spectators attended free and display vehicles were only $5.  Great food was provided by Blue Moon catering with all proceeds to the Boys & Girls Club of West Salem.  Be sure to join us next year and check out the pics and video below!

Video of the show with interviews
Photos from the show
Car Show details

Saturday, June 27, 2015

'Save the Date' for our Annual Car Show!

Last year over 150 vehicles were on display and competing for trophies.  From classics to current and everything in-between, this show has it all.  The show is FREE to spectators and only $5 for vehicles.  There will be food, trophies and fun.

When: Saturday, July 18th
Where: Brenengen Chevrolet in West Salem
Times: 10:00am with Awards at 2:00pm

Full Details Video from last year's show Photos from last year's show

Wednesday, June 24, 2015

New look for Sparta Ford

Our Sparta Ford dealership is getting a new look!  The remodel addition is set to be complete by the end of October 2015.  The dealership will remain open during the process.  Thank you for your patience during this time.  This is a huge step in providing a 'Customer for Life' level of service for our valued customers.

Sparta Ford home page
Schedule Service

Tuesday, January 20, 2015

We Welcome Cadillac

We are proud to announce that once again, there's a Cadillac franchise in town.  Our Onalaska Chevrolet dealership welcomes the Cadillac brand.  Along with selling new Cadillacs, we will also perform warranty and factory service work required on Cadillac models.  With World Class Coupes, Sedans, Crossovers and SUV's, Cadillac brings luxury to a new level.

"It's a great opportunity for us and for customers who want a luxury vehicle" said Don Brenengen.

Onalaska Chevrolet Cadillac home page
New Cadillac inventory
Official Cadillac site

Tuesday, November 18, 2014

Remodel Update - Our GM stores are complete!

Remodeling at our GM dealerships in Onalaska, West Salem and Sparta are now complete.  We are moving on to our Sparta Ford dealership, which will include an all-new Quick Lane department.

Plans for constructing a brand new building at our Tomah Chrysler Ford dealership are also in the works.  We hope you enjoy the updated amenities and look forward to serving you in our new facilities!